EVERYONE knows that the way we market, promote and organise events is rapidly changing.  Previously, organisers would base their maketing on traditional means such as direct mailing and the production of a lot of printed material.

AsiaCongress has made some great successes in adapting the marketing to today's demands.  It recently achieved the successfull of a digital marketing campaign that resulted in 2,700 abstracts received from over a hundred different countries. 

Not all campaigns can be successful. The challenge remains on how to properly target your markets and how to engage them. The first step is always to ensure you have the correct keywords. Without the keywords, no one will find your campaign.  A simple questionnaire to industry players on what they read, search and observe is one good way of proceeding.

The next step is to ensure you have all the right information at the Landing Page of your site.  People will on the average evaluate in less then 3 seconds becore they click back.   Quoting a famous media specialist: "free is good, but trust sells".    Therefore, be as direct as you can in your information.

Another major point in organising events is that organisers often fail to have up to date websites.  Knowing that nowadays nearly everyone visits the event website before the event to ensure they have the latest information.  If this latest information is outdated - which still happens too ofter, you are likely to lose traffic, or networking opportunity for your customers.